The Feil Organization announced Maison Kayser will bring its artisanal breads and baked goods to Union Square, signing a 15-year lease at the historic 841 Broadway for its eighth location in Manhattan, New York.
The bakery will occupy 3,000 sq. ft. on the ground and mezzanine floors of the 108,000 sq. ft., eight-level Romanesque building, completing its retail portion.
“The activity in and around Union Square is buzzing, and the demand for this location was extraordinary, allowing us to maximize the income,” states Nicolas Forelli, director of leasing for The Feil Organization. “While we were marketing this location, we had an overwhelming response from every food concept you can imagine. With its reputation for quality and unique product for this market, Maison Kayser was the best fit for the building and neighborhood.”
Built in 1894, the Romanesque building is located at the intersection of 13th Street just one block from Union Square Park. In the past year, Feil completely renovated the building, restoring the terracotta façade, creating a brass-accented lobby, and installing new elevators and windows.
At the base of 841 Broadway is one of the busiest subway stations in New York City, serving the 4, 5, 6, L, N, Q and R trains, making Union Square one of the most easily accessed areas in Manhattan. In recent years, technology and media firms have come to the neighborhood, as has retail. Other retail tenants at 841 Broadway include Max Brenner Chocolatier and Santander Bank. Feil also owns 853 Broadway next door, another recently renovated building that recently completed its retail component with M•A•C Cosmetics and Capital One.