-
Avoiding abandonment on the path to purchase
Abandoned carts get plenty of attention. Retailers run reports on lost revenue from abandons. Email campaigns start hitting customers as soon as an hour after they abandon. A day later, another email comes.
Targeting cart abandoners is definitely effective. Statistics show that as much as 25% of lost revenue can be regained via abandoned cart emails. But what if you didn't lose that revenue in the first place?
We'll never live in a zero abandonment world. But we can definitely limit the chances of abandonment.
-
Macy’s picks RFID to support omnichannel shopping
Count Macy’s among the retailers who realize a seamless customer experience starts in the back end.
Macy’s is supporting a new omnichannel order fulfillment program called “Pick to the Last Unit” (P2LU) with Tyco’s TrueVUE RFID inventory visibility platform,

