Sales & Marketing

Retailers’ top priorities for POS and customer engagement reinforce the concept of the store as the foundation of an omnichannel enterprise.

According to the Boston Retail Partners (BRP) 2016 POS/Customer Engagement Survey, a leading 85% of respondents said having a unified commerce platform that seamlessly operates across all commerce channels is a top priority. Another 68% cited customer experience and engagement as a top priority.

If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.

Abandoned carts get plenty of attention. Retailers run reports on lost revenue from abandons. Email campaigns start hitting customers as soon as an hour after they abandon. A day later, another email comes.

Targeting cart abandoners is definitely effective. Statistics show that as much as 25% of lost revenue can be regained via abandoned cart emails. But what if you didn't lose that revenue in the first place?

We'll never live in a zero abandonment world. But we can definitely limit the chances of abandonment.

Swire Properties Inc, one of South Florida's leading international developers of urban real estate, along with retail co-developers Whitman Family Development and Simon Property Group, announced new tenants set to join Brickell City Centre's, a 500,000-sq.-ft- open-air shopping center under construction in the heart of Miami’s Brickell neighborhood.

Guitar Center's annual drumming competition has crowned another winner, drawing celebrity musicians and music lovers from all over the United States for the big event.

Macy’s announced that a Bloomingdale’s store will open in spring 2017 in Kuwait as part of the company’s strategic partnership with Al Tayer Group LLC.

This will be Bloomingdale’s second international location (the first opened in Dubai in 2010) and ahead of Macy’s and Bloomingdale’s stores scheduled to open in Abu Dhabi in 2018 – all in partnership with Al Tayer.

Mobile technology is helping shoppers at Scranton, Pennsylvania-based Gerrity’s Super Market Inc. check out much more conveniently.

Gerrity’s is beta testing a checkout app from mobile grocery solution provider Skip. The app, which Gerrity’s is the first retailer to test, lets customers scan items with their phone and place it in their cart or basket. For produce or other items that need to be weighed, shoppers place the goods on Skip scales that weight them and present a barcode for the price.

Boston -- The Wilder Companies announced that Shelley M. Anderson has been named director of new business development, a newly created position for the company. Anderson will be responsible for developing retail real estate opportunities to expand the company’s portfolio of open-air centers throughout the eastern portion of the U.S. She will focus on existing center acquisitions, exploring joint venture opportunities with existing owners and growing the company’s burgeoning third-party services business.