-
Kohl’s expands caring initiative with new merchandise
The more than $300 million that Kohl’s has raised through an innovative cause merchandising program is set to go even higher as the retail offer a new product lineup through the end of June.
Kohl’s introduced a new line of Kohl’s Care products including books and plush characters priced at $5 where 100% of the net profit from the products goes to benefit children’s health initiatives nationwide.
-
DirectBuy sees opportunity for digital transformation
Merrillville, Indiana-based membership buying club DirectBuy is hoping mobile visual search capability will help spur growth beyond its 25 brick-and-mortar stores.
“It seems that more members, instead of going to club locations, are browsing and shopping completely online,” Ted Fay, senior director of digital marketing and e-commerce at DirectBuy, said in an interview with Chain Store Age. “We see this as an opportunity to grow our membership base and go places we don’t have a brick-and-mortar store.”

