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Sales & Marketing

  • Target vets create new consultancy

    Conlego is the name of a new consulting practice established by several former Target executives who hope to leverage their experience to help companies create value through negotiations, partnership and corporate social responsibility.

    The name Conlego means “unifying people for a common purpose,” according to the pair of former Target executives who founded the firm on the premise that more value can be created by finding collaborative ways of working together on solving the business and social challenges every organizations faces.

  • JCPenney aims new private brand, store concept at plus-size millennial women

    Hot on the heels of its launch of a private label collection aimed at millennial women, The J.C. Penney Co. is now introducing a brand and store section designed for a subset of that market.

    JCPenney is debuting Boutique+, a plus-size fashion brand designed for full-figured millennial women. Boutique+ will be available at 500 stores and online May 1.

  • Best Buy’s Geek Squad gets new green wheels

    Best Buy is ditching the signature Volkswagen Beetle it has used to transport its tech support arm, the Geek Squad, over the past 14 years in favor of Toyota’s Prius c hybrid cars.

    In addition to saving money on gasoline, switching to the hybrid gasoline-electric vehicle will produce about half the emissions of the previous Geekmobile over the life of the vehicle, in line with Best Buy’s commitment to reduce its own carbon emissions by 45% by 2020.

  • PREIT brings DICK'S Sporting Goods and Field & Stream to Viewmont Mall

    Preit has executed a lease that will bring Dick’s Sporting Goods and Field & Stream to Viewmont Mall, Scranton, Pennsylvania.

    The dual store format concept will replace the existing Sears at the property in 90,000 sq. ft. of space. Sears will close this July, with Dick’s Sporting Goods and Field & Stream scheduled to open for business for Holiday 2017.

  • Report: Amazon’s Bezos not afraid of failure

    Amazon is the best place in the world to fail—that’s just one of the  insights and observations in CEO Jeff Bezos’ annual letter to shareholders.  
  • In branded content update, Facebook provides retailers with new marketing tool

    The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

    Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

  • Commentary: Equal pay gets equal time in the national dialogue

    If you are following the presidential race with even a passing interest, you have no doubt heard a great deal about wage stagnation and economic inequality.

    Numerous causes and remedies have been offered ranging from a needed increase in the federal minimum wage to $15/hour, mandatory paid sick leave, “wage theft” protections and even scheduling reform for hourly workers. And, while there hasn’t been significant progress in Washington, D.C., on those issues, numerous states and localities have passed similar measures addressing wage and benefit issues.

  • Survey: Most consumers have chip-enabled cards; retailer acceptance lags way behind

    Most U.S. consumers now carry a smart credit card, but they haven’t had all that much opportunity to stop swiping and start dipping their cards into upgraded terminals.

    That’s according to a survey of 932 U.S. credit card-holders by CreditCards.com, which found that 70% of respondents carry at least one chip-based card. This is up from only 14% in a survey conducted by the same company in September 2015, before the October 1 deadline that shifted liability for some fraud shifted from card issuers to merchants that can't accept the new cards.

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