Best Buy’s Geek Squad gets new green wheels

Best Buy is ditching the signature Volkswagen Beetle it has used to transport its tech support arm, the Geek Squad, over the past 14 years in favor of Toyota’s Prius c hybrid cars.

In addition to saving money on gasoline, switching to the hybrid gasoline-electric vehicle will produce about half the emissions of the previous Geekmobile over the life of the vehicle, in line with Best Buy’s commitment to reduce its own carbon emissions by 45% by 2020.

The change is also meant to convey that the Geek Squad does a lot more these days than home computer repairs, the retailer said.

“Today’s Geek Squad Agents are more likely to help clients with a new home theater experience, improve Wi-Fi performance or install a security solution than they are to fix the family computer,” said Geek Squad “chief inspector” Nate Bauer. “The new Geekmobile and refreshed logo reflect how we continue to evolve along with technology.”

According to Best Buy, Geek Squad agents make more than 5 million house calls a year, driving an estimated 12.6 million miles to assist Americans with the full range of technology needs.

The Geek Squad logo is also getting an overhaul. The original logo, which reflected the Geek Squad’s heritage as a computer repair service, has been modernized to reflect the full range of services Best Buy currently offers.