Kohl’s expands caring initiative with new merchandise

The more than $300 million that Kohl’s has raised through an innovative cause merchandising program is set to go even higher as the retail offer a new product lineup through the end of June.

Kohl’s introduced a new line of Kohl’s Care products including books and plush characters priced at $5 where 100% of the net profit from the products goes to benefit children’s health initiatives nationwide.

“Kohl’s is bringing the very best children’s books to spark creativity, ignite imagination and bring families together,” said Jen Johnson, Kohl's vice president of corporate communications. “By offering the Kohl’s Cares books and soft toys at just $5 each, we know more children will have the opportunity to build their home libraries and discover a love of reading, all while giving back to their community.”

In addition to the nearly $300 million the Kohl’s Cares merchandise program generates, the company reinforces its commitment to children’s health by donating to hospitals across the country. The donations fund hospital outreach programs focused on children’s health initiatives and address the specific issues needed most in each hospital’s community. These tailored programs provide vital resources to families at no cost and include topics such as injury prevention, asthma awareness, dental care, and fitness, according to the company.