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Sales & Marketing

  • Facebook wants to support your customer engagement

    Retailers have long been interacting with customers via Facebook, but the social network is making a big push to become a full-fledged CRM platform.

    Among the announcements Facebook made at its F8 developers conference this week was a beta release of its Messenger chat platform with bots and a new Send/Receive application programming interface (API).

  • Walmart gets serious about online marketplace

    Walmart has embraced the marketplace model as means to expand its online assortment and gain ground on Amazon where third party sellers already account for half of the company’s unit volume.

  • Kohl’s expands caring initiative with new merchandise

    The more than $300 million that Kohl’s has raised through an innovative cause merchandising program is set to go even higher as the retail offer a new product lineup through the end of June.

    Kohl’s introduced a new line of Kohl’s Care products including books and plush characters priced at $5 where 100% of the net profit from the products goes to benefit children’s health initiatives nationwide.

  • DirectBuy sees opportunity for digital transformation

    Merrillville, Indiana-based membership buying club DirectBuy is hoping mobile visual search capability will help spur growth beyond its 25 brick-and-mortar stores.

    “It seems that more members, instead of going to club locations, are browsing and shopping completely online,” Ted Fay, senior director of digital marketing and e-commerce at DirectBuy, said in an interview with Chain Store Age. “We see this as an opportunity to grow our membership base and go places we don’t have a brick-and-mortar store.”

  • Target vets create new consultancy

    Conlego is the name of a new consulting practice established by several former Target executives who hope to leverage their experience to help companies create value through negotiations, partnership and corporate social responsibility.

    The name Conlego means “unifying people for a common purpose,” according to the pair of former Target executives who founded the firm on the premise that more value can be created by finding collaborative ways of working together on solving the business and social challenges every organizations faces.

  • JCPenney aims new private brand, store concept at plus-size millennial women

    Hot on the heels of its launch of a private label collection aimed at millennial women, The J.C. Penney Co. is now introducing a brand and store section designed for a subset of that market.

    JCPenney is debuting Boutique+, a plus-size fashion brand designed for full-figured millennial women. Boutique+ will be available at 500 stores and online May 1.

  • 99 Cents Only bolsters capital structure

    Leading single price point retailer 99 Cents Only has secured a major amendment and extension of its credit facility until 2021.

    The operator of 391 stores, 283 of which are located in California, announced it successfully completed an amendment and extension of its asset-based revolving credit facility providing commitment of up to $160 million and extending the maturity date by five years to April 8, 2021.

  • Loblaw plans $1 billion enterprise growth investment

    Canadian supermarket and pharmacy retailer Loblaw Companies intends to expand in areas including real estate, e-commerce, IT and supply chain during 2016.

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