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Sales & Marketing

  • Target finds itself in middle of national debate

    An announcement by Target on its website saying it that would allow employees and customers to choose the restroom and fitting room that corresponded with their gender identities has thrust the chain into the middle of a contentious national debate.

  • Z Gallerie Gets Personal with Style

    There are a lot of options in decorating a home, and Los Angeles-based Z Gallerie wants to match its offerings to customer tastes.

    “We’ve been known for one particular style, which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP customer and chief marketing officer of Z Gallerie. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

  • Dunkin’ Donuts delivers the goods to Boston customers

    Bostonians are notorious for their love of locally based coffee chain Dunkin’ Donuts, and now the retailer is making it easier for them to get their daily fix.

    According to the Boston Herald, Dunkin’ Donuts is expanding a pilot of on-demand delivery to about 200 stores in the Greater Boston area. The retailer is partnering with third-party delivery services Favor and DoorDash, both of whom try to get items to customers within an hour of placing a digital order.

  • Shopping Centers in the Digital Age

    One of my favorite times of the year is teaching at the ICSC University of Shopping Centers. I co-teach “Marketing & Social Media: Shopping Centers in the Digital Age” with Tim O’Connell, assistant VP, director of digital marketing and communications, at RPAI. While we present stats, trends and case studies, what energizes me most are the collaborative class discussions on how other shopping centers owners are progressing with their social media efforts.

  • Specialty golf retailer fulfills customer expectations

    Golf is a sport that rewards precision, and that extends to meeting customer demand across multiple channels.

    That is why Atlanta-based, 25-store PGA Tour Superstore is leveraging the SPS Commerce Fulfillment platform to obtain actionable insights into back-end data that is crucial to support a seamless customer experience. This includes inventory levels, order status, shipment details, and payment and returns.

  • Lifestyle home décor brand opens flagship — in an historic mansion

    Serena & Lily has opened a flagship in a landmark structure in Wesport, Connecticut.

    The 3,100-sq.-ft., three-story store is located in the historic Kemper-Gunn House, which was built in 1889 in the Queen Anne Victorian style. The retailer worked to preserve the original charm and character of the house, from the elaborate detailing in the exterior façade to saving the interior trim, hardware, hand-carved staircase, and stained glass windows.

  • Rising expenses take toll on Tuesday Morning in Q3

    Rising expenses resulted in an increased net loss at Tuesday Morning Corp. during the third quarter of fiscal 2016, despite positive sales results.

    Dallas-based Tuesday Morning reported a net loss of $5.24 million, close to double the $2.8 million loss it posted during the third quarter of the previous fiscal year. On the plus side, net sales rose 11% to $211.38 million from $189.73 million. Same-store sales grew 13.4%, largely driven by an increase in customer transactions.

  • PINTEREST: THE CHOICE OF A NEW GENERATION

    User data from Pinterest shows that more than one-in-three of its 100 million global users are millennials. In addition, 79% of millennial Pinterest users say the platform is a “guide to life and is a place to teach me how to do things,” compared with 71% of all Pinterest monthly users.

    Other notable millennial-related findings include:

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