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Sales & Marketing

  • Kohl’s is first retailer to integrate Apple Pay with its reward program

    Kohl’s has been offering the Apple Pay mobile payment app for store purchases since June 2015. But the retailer is now taking it to another level, more tightly integrating its private credit and loyalty programs with the third-party platform.

  • David’s Bridal enters into its first franchise agreement

    David’s Bridal is expanding south of the border.

    The bridal and special occasion retailer is partnering with Diltex, a leading manufacturer and retailer of intimate apparel in Mexico, to open its first franchise location, in Mexico City.

    The store is expected to open by the end of 2016 with additional franchise locations planned to open over the next five years across the country.

  • Study: Bad odors, dirty restrooms among top five store turn-offs

    Retailers who fail to maintain a clean, well-maintained store are putting themselves at a strong competitive disadvantage.

    That’s the takeaway from a new survey conducted by Harris Poll for the Cintas Corp., which found that 93% of U.S. adults would not return to a retailer if they experienced some type of issue related to the facility. The top five factors that would turn patrons away from a store were:

    • General bad odor – 78%
    • Dirty restrooms (e.g., floors, stalls, mirrors, odor) – 66%

  • Report: Teen retailer on brink of Chapter 11

    Aeropostale will reportedly file for bankruptcy protection this week and subsequently close more than 100 of its 800 stores, according to The Wall Street Journal.

    The struggling teen apparel retailer plans to reorganize under a Chapter 11 filing this week ahead of May rent payments, the report said. On Aeropostale has been struggling for some time. The chain has recorded three consecutive years of losses as its struggles to deal with a teen audience whose spending tastes now favor fast-fashion giants such as H&M as well as online retailers.

  • Sears hopes to lure store shoppers with Mom, online pickup

    Sears Holdings has been having issues attracting shoppers to stores, as evidenced by the recent decision to close 78 brick-and-mortar locations.

    However, the department store retailer is not giving up on efforts to drive store traffic. Sears is combining the eternal appeal of Mom and its strong history of omnichannel customer service to give shoppers a good reason to visit their local store.

  • New rule will impact retail store signage in Quebec

    Wal-Mart and other retailers who operate stores in Canada’s Quebec province are going to have make some changes to their store signage.

    The Quebec government plans to modify the language laws of the province, where French is the predominant language, to add French to their exterior signage. Companies, however, will not have to change their trademarks.

  • Lowe’s chief marketer to join sporting goods retailer

    Academy Sports + Outdoors named Thomas "Tom" Lamb executive VP, chief marketing officer, effective May 23.

    Tom, 50, joins Academy after 17 years with Lowe's Companies, where he most recently served as chief marketing officer. At Lowe's he led the marketing, advertising, brand management, private brand development, customer relationship management, and digital communication activities for the $59 billion retailer.

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