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Lowe’s chief marketer to join sporting goods retailer


Academy Sports + Outdoors named Thomas "Tom" Lamb executive VP, chief marketing officer, effective May 23.

Tom, 50, joins Academy after 17 years with Lowe's Companies, where he most recently served as chief marketing officer. At Lowe's he led the marketing, advertising, brand management, private brand development, customer relationship management, and digital communication activities for the $59 billion retailer.

During his time at Lowe’s, Lamb served in a variety of other positions, including VP, marketing as well as director, consumer marketing.

Prior to Lowe's, he served in various leadership roles at ING Financial, Thomson Reuters and BBDO.

"The sporting goods industry has reached an inflection point, and I believe Academy Sports + Outdoors is poised to drive greater brand awareness, capture additional market share, as well as enhance our omnichannel and ecommerce offering to better serve our customers,” said Lamb.

Tom has more than 25 years of experience in marketing, Academy Sports + Outdoors operates over 200 stores throughout Alabama, Arkansas, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee and Texas, where the company is based.

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