Sales & Marketing

Today’s consumers are more hurried than ever, and even traditional e-commerce apps may not move quickly enough to satisfy them.   New York-based specialty electronics retailer B&H Photo Video, which operates a single superstore as well as a global e-commerce site, is taking advantage of a new app-sharing feature from Google. Known as Android Instant Apps, it allows users to have a native app experience without actually download an Android app from the Play Store.  

Target Corp. is donating $250,000 to the OneOrlando Fund in honor of the retailer's two associates and other victims killed in the nightclub massacre that occurred early Sunday morning in Orlando, Florida.   Target lost two employees, Mercedes Flores and Luis Omar Ocasio-Capo, in the mass shootings. Flores was a Target employee for eight years, and Ocasio-Capo for two years. A third Target employee remains in critical condition.   

Office Depot isn’t about to let its rivals get the better of it during one of its busiest times of the year.   The office-supply retailer plans to hire a total of 8,000 seasonal and regular associates for the back-to-school season, up 33%, or 2,000 associates, over last year.  

Cars that drive themselves are yesterday’s news. The next big thing may be shopping carts that essentially do the same.   

The liberal return policies of many big retailers are having a negative impact on the paychecks of store associates who receive commissions, according to a report by the New York Times.   

Solid. That’s how many industry analysts described retail sales in May.   Driven partly by rising gasoline prices, sales increased 0.5% in May, the Commerce Department said Tuesday, above the 0.3% gain economists expected. Excluding automobiles, gasoline stations and restaurants, retail sales rose 0.2% unadjusted over April, according to the National Retail Federation.   

Using walkie-talkies for in-store communication is old school at The Container Store.   The retailer is rolling out voice-controlled wearable devices that enable hands-free communication over Wi-Fi networks to its store employees chainwide following a successful pilot.   

Summer is an interesting time in the world of retail. With lazy vacation-stilted months in June and July and the comparatively bustling back-to-school energy of August, it is a season of contradictions. While, yes, the unique challenges and opportunities of summer sales patterns and scheduling are different than any other time of the year, understanding what is likely on tap for retailers this summer requires an appreciation for certain universal factors that play a role no matter what the calendar says.