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Wayfair brings products into consumers’ home — virtually
Customers of Wayfair Inc. no longer have to guess how items will look in their own personal spaces.
The online home furnishings and decor retailer has launched WayfairView, its new augmented reality (AR) smartphone application. Developed by Wayfair Next, the company’s in-house research and development team, the app, using Google technology, allows shoppers to visualize furniture and décor in their homes at full-scale before they make a purchase.
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Cosmetic giant names its first-ever chief retail officer
L'Oreal USA appointed of Marc-Alexandre Risch to the newly created position of chief retail officer for L'Oreal USA. The appointments comes as L’Oreal’s retail banners, which include Kiehl’s, are expanding. Risch will responsible for supporting the organization with retail operations leadership and knowledge, developing back-office retail operations solutions, systems and synergies across the company, and helping to establish seamless, omnichannel consumer experiences across L'Oreal USA's brand portfolio.

