Sales & Marketing

E-commerce retailers could do better in converting shoppers at the point of sale, but are displaying encouraging signs.   According to the Checkout Conversion Index for the second quarter of 2016 from payment platform provider Pymtns.com, underperforming e-commerce retailers will lose $162.4 billion in potential revenue during 2016 due to failure to convert site visitors to sales. This is due to a variety of frictions that exist between online discovery and checkout.  

Macy’s has managed to avert what would have been the first strike at its most valuable property — its flagship in Manhattan — in over 40 years.