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Pinterest ramps up shopping efforts — and adds some cool new tools
Pinterest is making it easier for consumers to shop and buy on its site. The company, which claims 100 million monthly users, on Tuesday unveiled a collection of new tools, called “Shopping with Pinterest,” that includes visual search technology that lets people search for similar items shown featured in a pin (post). -
Survey: How to compete against Amazon for holiday sales
Although Amazon poses a major holiday sales threat, there are steps retailers can take to produce a merry season. According to a new survey of 1,500 U.S. consumers by marketing platform provider Signal, 42% of respondents said Amazon will be their primary holiday gift destination. Consumers who use Amazon do so because it is easy (50%), because they are Prime members (36%), and because they like the product reviews and recommendations (29%).

