Sales & Marketing

There are four main channels consumers use to initiate an online purchase, and each one results in a different experience.  

The National Retail Federation (NRF) is publicly supporting a tax reform proposal released today by House Ways and Means Committee Chairman Kevin Brady, R-Texas.  

Michael O’Hanlon, who has been an executive with Wayfair Inc. for a decade, is transitioning to a new role with the company.   O’Hanlon has been named VP of government and industry relations. Previously Wayfair’s VP of corporate and business development since September 2006, O’Hanlon will now spearhead government relations strategy and ongoing collaboration with legislators, policymakers, regulators and other industry leaders at the federal, state and local levels.  

It’s been more than a year, but consumers still are not rushing to use Amazon Dash buttons.   New analysis of e-receipts from a daily panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence shows that fewer than 50% of people who bought a Dash button have actually made an order.  

Walmart Canada has appointed Lee Tappenden, COO, Walmart Canada to the position of president and CEO, Walmart Canada, effective Aug. 15.   Tappenden joined Walmart in 1996 and has held a number of global leadership roles with the company, including chief merchandising officer with Walmart Japan and VP of merchandising for the international division.  

Hispanic shoppers enjoy grocery shopping significantly more than the average U.S. consumer, in part, because they consider the experience a social endeavor, according to a new study from Acosta Sales & Marketing and Univision, “The Why? Behind the Buy U.S. Hispanic Shopper Study.”  

Japanese specialty apparel retailer Uniqlo is expanding its U.S. presence into the Southeast, and is also expanding its relationship with Disney.    The company will open a two-level, 25,000-sq.-ft. store on July 15 in Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. It will be Uniqlo’s first location in the Southeast.   

Malls and outdoor centers are increasingly seeking out small and local merchants to help them stand out from the competition.   Kimco, for example,  has expanded a program that offers small businesses one year of free rent and reduced property charges, CNBC reported.  Originally started in California four years ago, the program has since been expanded to centers in 19 states.