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Electronics accessories brand goes physical
Belkin, which sells accessories for smartphones and tablets, has entered the brick-and-mortar space. The company has opened a store newly renovated Terminal 6 at Los Angeles International Airport (LAX) with the Hudson Group. The store, which features a charging station, sells a variety of accessories, including chargers, cables, and screen protectors. It carries about 100 skus. -
Survey: Email marketers make customers feel welcome
You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts. According to a survey of 150 retail clients by email marketing technology provider Campaigner, 39% of respondents say that the first email content new subscribers see from their brand is a thank-you-for-subscribing message. This approach seems to be working, as almost 50% of respondents report that 21% or more of new subscribers engage with such welcome emails.

