Skip to main content

Sales & Marketing

  • Former Family Dollar exec takes top marketing position at Lowe’s

    Lowe's Companies’ chief marketing head Marci Grebstein has left the company after 14 months in the position.   The home improvement giant wasted no time in naming a successor, tapping Jocelyn Wong as chief marketing officer, effective immediately. Wong joined Lowe's in September 2015, and most recently served as senior VP and general merchandising manager for the seasonal business. Prior to joining Lowe's, she served as senior VP and chief marketing officer at Family Dollar.  

  • PepsiCo vet to head up Toys ‘R’ Us global marketing

    Toys "R" Us has hired a veteran marketer to lead its global marketing efforts.   The retailer announced that Carla Hassan will join the company as executive VP, global chief marketing officer, effective February 20, 2017. She will report directly to chairman and CEO Dave Brandon.   Hassan was most recently senior VP, brand management for PepsiCo's Global Beverage Group, where she was responsible for driving the growth agenda for brands including Pepsi, 7UP, Mountain Dew, and Gatorade.

  • Walmart throws its hat into the car sales ring

    Walmart is adding a new category to its assortment: automobile sales.    While the chain has always sold tires and accessories, a new partnership with CarSaver, an online auto retail platform, is allowing the retail giant to dip its toe into the car sales industry. The retail giant is setting up CarSaver kiosks at 25 Walmart superstores in Houston, Dallas, Phoenix and Oklahoma City.  

  • Study: Retailers need to pay attention to Gen Z

    Watch out millennials, Gen Z is coming on strong.   With Generation Z expected to comprise 40% of the North American population by 2020, retailers must address the needs of this generation and understand its purchasing power in households, according to a survey conducted by HRC Retail Advisory.  

  • Off-pricer announces senior management promotions

    Burlington Stores is promoting three key executives, with the appointments all effective January 30, 2017.   The appointments include the following:    • Jennifer Vecchio, executive VP/chief merchandising officer since May 2015, will be promoted to the newly created role of chief merchandising officer/principal, and will assume responsibility for the merchandise planning, allocation and MIO functions.  

  • Keeping Doors Open: Starting From the Inside Out

    Over the last decade, the retail industry has evolved substantially. E-commerce continues to outpace brick-and-mortar strategy, dramatically changing the way consumers shop. Accommodating new consumer preferences requires brands -- from corporate executives to field managers to in-store associates -- to communicate, and regularly evaluate the in-store customer experience.   

  • Tech Bytes: NRF 2017: Evolve with disruptors to remain relevant

    The trends featured at the annual NRF Convention & Expo never fail to get the tech juices flowing, and this year was no exception.    Sessions and the expo floor illustrated how retail technology has changed dramatically in a very short time. However, the event also relayed a sobering message: the industry needs to greatly evolve to keep up pace with customer expectations, and remain relevant in the long-term.  

  • Acquisition expands Pep Boys’ store network

    Pep Boys has added 130 stores to its portfolio.   The company has purchased Just Brakes, a privately held an automotive repair and maintenance chain, increasing the number of Pep Boys auto service locations to over 900 locations.  
X
This ad will auto-close in 10 seconds