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Sales & Marketing

  • Fragrance chain uses the cloud to accelerate growth

    When a retailer doubles its breath in two years, it needs an operating platform that supports accelerated growth.   The Fragrance Outlet knows this all too well. With more than 100 Fragrance Outlet and Designer Fragrances stores in the United States and Guam, and an additional 10 to 15 locations planned for 2017, the chain needed a platform that could support continued expansion, as well as omnichannel operations. The cloud-based Aptos Singular Commerce fit the bill.   

  • Whole Foods Market bringing value format to Northeast

    Whole Foods Market has announced the first Northeast location for its streamlined and value-oriented 365 by Whole Foods Market concept.   The retailer will open a 365 store in Brooklyn, New York, in the Fort Greene neighborhood, not far from the Barclay Center. The opening date was not announced.   Whole Foods debuted the 365 format in 2016, and has opened three locations to date, in Silver Lake, Calif; Bellevue, Wash., and Lake Oswego, Oregon.  

  • Report: China leads global e-commerce race

    Despite global economic fluctuations, China is still a world leader in many markets — including global e-commerce.   China’s online retail sales have grown by 33.3% to exceed $581 billion in 2015. Momentum is expected to continue, as sales in the country are expected to grow by 20% yearly through 2020, according to BizView, a B2B marketplace that enables users to connect with over seven million companies around the globe.  

  • Starbucks to expand parental leave

    Starbucks Corp. is upgrading its U.S. paid parental leave plan as it seeks to hire and retain workers in an increasingly competitive labor market.    Effective Oct. 1, eligible store associates who are birth mothers will be entitled to six weeks of paid leave at 100% up from 67% average pay previously, and 12 weeks of unpaid leave.   Store associates who are non-birth parents (including fathers, spouses and foster and adoptive parents) can take up to 12 weeks of unpaid leave.    

  • Home decor brand’s sales data reveals most enthusiastic NFL fans

    Wayfair has tapped into analytics with an unusual goal: to rank its most enthusiastic football fans ahead of the Super Bowl.    By using analytics to tap sales data of its NFL merchandise, Wayfair pinpointed its most enthusiastic team fan bases — and where they reside. The online retailer’s results are based on overall sales of licensed merchandise sold on its NFL Fan Shop during the 2016-2017 NFL season (Sept. 8, 2016-Jan. 15, 2017).  

  • RPAI acquires mixed-use property for $88 million

    A mixed-use project with 103,000 sq. ft. of retail in the western suburbs of Chicago has been purchased by Retail Properties of America for $88 million.   Main Street Promenade, a town center style development in Naperville, is 93% leased and includes tenants such as Ann Taylor, Sur la Table, White House | Black Market, and Anthropologie.   

  • Struggling department store chain revamps employee discount program

    In its latest move to stay afloat, Sears is scrapping its associate discount program in favor of a new concept.    Sears’ employee discount program, which gave employees money off purchases at checkout, is transitioning to a service that will reward asso-ciates with points through the chain’s Shop Your Way loyalty program. The change, which will impact all active Sears Holdings associates, spouses and eligible dependents, is set to launch on Sunday, Jan. 29.  

  • Alibaba makes a bold move to fight fake goods

    Alibaba is championing the fight against counterfeit merchandise.   In a new alliance with international brands including Louis Vuitton, Samsung and Mars, Alibaba has created an anti-counterfeiting group. Called the Alibaba Big Data Anti-Alliance, the 20-member consortium of industry and technical leaders is working to keep pirated goods off of Alibaba’s e-commerce platform, according to the company’s website.  
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