Sales & Marketing

eBay is preparing to connect with each of its individual consumers — starting from the first minute they visit the site.   The company plans to do so with a new homepage that is “designed to inspire and engage with relevant, personalized content and highlighted deals,” according to the company.  

Rouse Properties has divested itself of an 821,564 center in Eugene, Oregon, whose tenants include Target, Cinemark, Cabela’s, Kohl’s, Hobby Lobby, and Ulta. The Shoppes at Gateway was purchased by Balboa Retail Partners for an undisclosed amount.   “The Shoppes at Gateway is a thriving shopping center that drew significant investor interest," said JLL EVP Geoff Tranchina, who represented Rouse in the deal. JLL will continue on as the managing agent of the property.  

A move to a more fast-fashion model helped Francesca’s to outperform many of its peers in the fourth quarter, with sales and income that topped expectations.       The retailer reported better-than-expected profit of $14.6 million, or 39 cents a share, for the quarter ended January 28, compared to $14.7 million profit, or 35 cents a share, in the year ago period.  

Target Corp. has unveiled its next-generation store format, which will make its debut in Richmond, Texas, a Houston suburb, in October.   In addition to the new 124,000-sq.-ft. Richmond store, 40 additional Target locations will receive elements of the redesign when they are updated, also in October.      

Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games.   Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge.   

The use of artificial intelligence has given Charlotte Russe an important competitive edge.    With its online and mobile shopping communities growing larger and their expectations for flawless services increasing,   the apparel retailer turned to IBM to prepare for the busy and critical 2016, five-day holiday shopping season kick-off. To get a jump start, Charlotte Russe launched IBM’s Watson Customer Engagement solutions in seven months. And the technology immediately gave the retailer a wake-up call.  

Online reviews have boomed in recent years. Once just another step in the customer decision-making process, they are now a pervasive part of daily life.  

Amazon’s voice-controlled assistant is becoming a more powerful shopping tool.     Amazon announced on Tuesday that Prime Now subscribers can now use Alexa to order from Prime Now and its two-hour delivery service in the cities where it is available (30 in total at the present time).   In addition, customers can also order from Prime Now’s newly launched alcohol delivery service in the markets where it is offered.