Social Media

Minneapolis -- Target Corp. has promoted Casey Carl to the new position of president of multichannel, and to senior VP, merchandising, effective immediately.

Carl, 36, who joined Target in 1997, and most recently served as senior VP hardlines and as a co-lead on Target’s multichannel steering committee.

In his new role, he will oversee Target's mobile, social and Target.com and continue to lead the company's entertainment, toys, sporting goods and electronics business.

MINNEAPOLIS — Target merchandising executive Casey Carl was given added responsibilities for the retailer’s online businesses, following a series of snafus related to an August relaunch that resulted in the departure of former online president Steve Eastman.

Carl will serve as president of multichannel with responsibility for Target’s digital platforms including mobile, social and Target.com, while retaining his prior responsibilities as SVP merchandising for entertainment, toys, sporting goods and electronics.

San Francisco -- Walmart has the most engaged users across its social media platforms as the days count down to the holiday shopping season, according to a study by the social media and digital analytics company Socialbakers.

Walmart has the most number of fans topping the list at over 10 million fans, with over 7,500 fan posts last month, Socialbakers said. The engagement rate represents fan interactions and although Target ties with an average monthly engagement rate, Walmart has nearly double the number of fans who are actively posting.

Jones Lang LaSalle, Atlanta, has launched its annual “Spread the Cheer” holiday campaign -- featuring digital media innovations -- across its portfolio of managed shopping centers.

To engage shoppers and drive sales and traffic during the most important retail season of the year, the firm will share insider intelligence on the best products and offers at its shopping centers through e-blasts, social media and text messages while also engaging them with events, giveaways and random acts of kindness across its 98 million-sq.-ft. nationwide retail portfolio.

Shipments of digital signage displays to the retail sector are expected to triple by 2013, according to market research firm iSuppli Corp. That’s encouraging news in an industry that faces an uncertain holiday buying season.

Washington, D.C. -- Holiday shoppers are expected to spend $155.43 on average for gift cards this season, and total gift-card spending is projected to reach $27.8 billion, according to a survey released Friday by the National Retail Federation.

Indianapolis -- The Finish Line announced that Chris Ladd will join the company Nov. 21 as executive VP, chief digital officer. Ladd’s responsibilities will include providing vision, leadership and strategy to develop and implement initiatives across the enterprise including digital and mobile commerce, social media and other key components of the multichannel experience.

He comes to Finish Line from Lululemon, a 150-store specialty retailer of yoga-inspired athletic apparel, where he served as senior VP, Global Ecommerce.

New York City -- With the start of the 2011 holiday shopping season approaching, retailers need to ensure they have plans in place to address the increased risk of a flash mob event, according to Marsh, a leading insurance broker and risk advisor.