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  • Destination XL launches ad campaign to support expansion

    Canton, Mass. -- Destination XL Group on May 5 launched a national advertising campaign designed to draw attention to the many challenges men who wear extra large sizes face when shopping for clothes and position Destination XO stores as the one-stop-shopping solution for the style needs of this underserved consumer.

  • Ruffles launches grindhouse ad campaign for new chip

    PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

  • J.C. Penney asks customers to come back in its new ad

    New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.
       

  • Sports Authority names RadioShack VP as chief marketing officer

    Englewood, Col. -- The Sports Authority has appointed Paul M. Okimoto as the company’s new chief marketing officer.
     
    Okimoto previously served as VP of marketing at RadioShack. He also held positions with the Nielsen Company as VP of corporate marketing and AT&T Wireless as head of integrated marketing communications.  
       

  • New Kitchen e-commerce site opens

    Ocean Springs, Miss. - A new e-commerce site providing hanging kitchen pot racks and wall racks, HangingintheKitchen.com, opens today.

    The site continually updates inventory and also offers social media pages on Twitter and Facebook that offer product reviews, special offers and tips.

     

  • Former J. Crew exec new EVP, CMO at Cache

    NEW YORK — Former J. Crew executive Arnold P. Cohen has been named EVP and CMO at Cache, a specialty chain of women’s apparel stores.

     

  • Digital marketing co. provider upgrades platform, staff

    PORTLAND, Ore. — ShopIgniter, a company that enables digital marketers to connect brands with social and mobile consumers, is bolstering its executive team, on the heels of updating its platform.

     

  • Icing by Claire’s to get brand makeover

    CHICAGO — Icing, the jewelry and accessories brand founded by Claire's in 1996, is about to get a branding makeover.

     

    The new branding program includes an updated store design, new brand visual identity, modernized logo and the brand's first ever e-commerce enabled website. The brand seeks to establish itself as a destination for fashionable jewelry, accessories and expert style advice for young women ages 18 and older.

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