Social Media

Camp Hill, Pa. -- Rite Aid Corp. said Monday it has redesigned Riteaid.com to a more personalized and engaging version.

Rite Aid worked with digital and healthcare communications firm Razorfish Healthware on the project.

“Today’s customer expects more from their online experience than ever before, so it’s critical that our website not only meets but exceeds their expectations,” said Ken Martindale, COO, Rite Aid.

Dallas -- Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

Boston -- Research findings released Thursday by mobile-retail marketer Swirl found that a full 76% of women prefer shopping in stores over shopping via their smartphones.

“What Women Want When Apparel Shopping,” which polled 1,000 women shoppers, also revealed that 53% of women have between one and five shopping apps on their smartphones. Yet, still, they opt for the store experience.

NEW YORK — Nook Media, a subsidiary of Barnes & Noble, has launched a new Pinterest app on Nook HD, Nook HD+, Nook Tablet and Nook Color. 

Nook Media seeks to leverage the popularity of the social media platform to keep existing users engaged as well as draw in new ones. Pinterest will come preloaded on all new devices, along with Twitter and a new Facebook for Nook app. Existing customers will be able to download the Pinterest and Twitter apps free from the Nook Store. 

NORTHFIELD, Ill. — Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

Owned by Kraft Foods Group, North America's fourth largest consumer packaged food and beverage company, Kool-Aid partnered with Saatchi & Saatchi New York and VSA Partners of Chicago to revamp its image. 

CHICAGO — Former CDW executive Barbara Mousigian has been appointed VP of product for Cars.com, an online resource for buying and selling new and used cars. 

Mousigian will be responsible for defining the company's product strategy. She will also oversee the development and launch of new products and help her team enhance Cars.com's existing properties. 

PLANO, Texas – Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements.