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Speaking of Customers


“The world has changed a lot since my parents first shopped at Walmart; so have people and how they live. Our Next Generation Customer will include millions who are striving to join the emerging global middle class. They’re from the countryside around Punjab, India and the blue-collar suburbs of Sao Paulo, Brazil. They’re in the big cities -- from the wards of Chicago to the boroughs of New York City. They’re connected to the world through smartphones and social media. They’re in charge of when they shop and how they shop.”

-- Mike Duke, president and CEO, Wal-Mart Stores, speaking at the company’s 2011 Annual Shareholders Meeting.

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