Social Media

LONDONDERRY, N.H. — Danish footwear brand, Ecco, is celebrating its 50th anniversary with special deals and contests. Throughout the month of April, U.S. customers will enjoy special in-store displays, a Facebook sweepstakes starting today, and historical storytelling through the brand’s Tumblr blog.

ST. PAUL, Minn. — Shortly after announcing the opening of its first firearms store in Minnesota, Gander Mountain came out with a new online and social media initiative aimed at promoting responsible gun ownership.

As part of its “With Rights Comes Responsibility; Secure Your Firearms” initiative, Gander Mountain today launched www.ResponsibilityPledge.com, where firearms owners and those thinking of becoming an owner can take a pledge of personal responsibility.

Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

Jen Coleman and Laura Wiertzema are such big fans of Target they created a blog on Tumblr called "Target Does It Again," and regularly post photo on Instagram. The company took notice this week.

New York -- The Securities and Exchange Commission on Tuesday said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

SEATTLE -- Amazon.com went back to its roots as bookseller last week with the announcement that it would acquire social site Goodreads, an online book recommendation community that has more than 16 millions around the globe. The financial terms of the deal were not disclosed.

Seattle -- Amazon.com announced that it has agreed to acquire social site Goodreads, an online book recommendation community that has more than 16 millions around the globe. The financial terms of the deal, which enhances Amazon's already significant clout in the book publishing world, were not disclosed.

Twentieth Century Fox Consumer Products launched an e-commerce initiative involving brand specific shops for some of its most popular properties.

The online shops will roll out over the course of the year and are intended to offer a more engaging user experience for consumers. For example, the online shops for Fox properties such as New Girl, Glee, American Dad and Family Guy will feature product as well as the ability to view content and interact with the brands via social media.