Social Media

ST. PETERSBURG, Fla. -- HSN announced that Jill Braff has been appointed EVP digital commerce effective Feb. 7. Braff will report directly to Mindy Grossman, CEO of HSN Inc.

In her new position, Braff will oversee HSN's existing e-commerce, mobile and social media platforms. In addition, she will manage the development and implementation of new multi-platform initiatives. HSN's e-commerce, digital marketing, merchandising and advanced services teams will report to Braff.

Feeling confident that the worst is behind them, most retailers are ready to expand again as they turn their attention from steadying the ship to actively growing their business. That’s the big takeaway from Retail Horizons: Benchmarks for 2010, Forecasts for 2011 report. The annual study, sponsored by KPMG and the National Retail Federation Foundation, is widely acknowledged as the definitive state of the industry report.

In the February issue of Chain Store Age, in our focus on mall-based social media (page 52), we referenced a fourth quarter 2010 study by Alexander Babbage, entitled the “Shopping Center Social Media Benchmark Report.”

Following are more details about the study, which found that “social media tools and networks are making it easier for shopping centers to relay information, interact with customers and generally stay connected.” 

NEW YORK -- Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's.  Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.  

EL SEGUNDO, Calif.  -- Fresh & Easy Neighborhood Market announced that it has debuted the winning design from its first-ever Design-A-Bag contest in its stores this week. The new reusable bag retails for only 79 cents and has already been a big hit with customers with thousands already sold. The bag's creative design was hand-drawn by Los Angeles resident Josephine Close, who received a year's worth of free groceries for winning the contest.

NEW YORK - The retail industry descended upon the Javitz Center in New York City this week for the National Retail Federation’s 100th Big Show, and despite the tough economy, the general mood of the show was one of optimism and excitement. 

Addressing the packed auditorium before Monday’s super sessions, NRF president and CEO Matt Shay said. “There are very few organizations that enjoy the stature of retail, very few businesses that contribute more to the local economy.”

The National Retail Federation’s Annual Convention & Expo kicked off  at the Jacob K. Javits Convention Center on Sunday, Jan. 9, with a lineup of power speakers and plenty of buzz. It is the 100th anniversary of  annual event, which attracts retailers from around the world.

This year, the four-day NRF show featured more than 600 exhibiting companies, new retail technology pavilions, and presentations from a stellar line-up of top-tier retailers. Total attendance was estimated at more than 18,500, with representatives from 70 countries.

New York City -- The 100th annual “Big Show,” the National Retail Federation’s annual event in New York City, launched at the Jacob K. Javits Convention Center on Sunday, Jan. 9 with a lineup of sessions and plenty of buzz.

One of the most talked-about topics? Facebook has a booth at NRF this year, representing the power that social media does, and will, play in the retail industry.

RICHMOND HILL, ON and LAS VEGAS - Lexmark Canada has launched the latest addition to its award-winning lineup of Web-connected, all-in-one (AIO) inkjet printers – Lexmark Genesis.

The Lexmark Genesis targets professionals, small business and home office customers who are looking for an AIO printer that has innovative technology, is highly productive and is also bold and stylish, the company stated in a press release.

MINNEAPOLIS - Target has created a new way for parents to share news about their new baby. The company last week announced the launch of its Big Baby Billboard, an interactive online experience that includes an outdoor presence in New York City and Los Angeles. For a limited time, parents can visit the Target Baby Facebook page to create a playful digital birth announcement that can be shared online with family and friends, the company reported. Target said it will then randomly select birth announcements for display in New York City's Times Square (through Jan.