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Fleur de Mal personalizes mobile web shopping


New York -- Fleur du Mal, a recently launched online retailer of women’s specialty apparel, is deploying the Usablenet U-Experience platform and Acadaca e-commerce platform to support a new personalized mobile web shopping experience for its customers. The site is optimized for fast mobile navigation and has dynamic feeds to and direct integration with Instagram and Twitter. In addition, customers can shop via a “mobile pop-up store” that delivers individually targeted content and promotions which can be provided based onfactors such as a consumer’s location.

“Our brand is all about inspiring a very intimate experience, and we sought to create a mobile identity that enables our customer to have a great relationship with the brand,” said Jennifer Zuccarini, founder of Fleur du Mal. “Usablenet enabled us to create a mobile experience we can strategically use to drive engagement on our customers’ most personal device: their mobile phones.”

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