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Social Media

  • P&G's Always brand prepares to give a girl a break

    CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

  • The Monocle Order, New York City

    Another pure online retailer has made the leap to brick-and-mortar. The Monocle Order, an online member’s club for sunglasses and optical frames, has opened a flagship in Brooklyn’s uber hip Williamsburg neighborhood.

  • Kohl's renews partnership with Junior Achievement of Wis.

    MENOMONEE FALLS, Wis. — Kohl’s has renewed its partnership with Junior Achievement of Wisconsin and donated to the organization $1.5 million throughout a three-year period to support and expand the JA Kohl’s Education Center. 

  • Study: Shipping options, flexible returns can drive consumer loyalty

    Atlanta -- Results of research released Monday by comScore and UPS showed that the more options an online consumer has, the more loyal and dedicated she may be. In fact, integrating social and mobile media, as well as providing shipping options and flexible returns, can drive brand loyalty as consumers seek out more choices and convenience when shopping online.

  • Red Robin chain “Yammers” its way to meaningful internal dialogue

    New York -- When retailers discuss a social media strategy, they usually mean something involving reaching out to customers through popular social media sites like Facebook or Twitter. And while that is an important marketing technique to engage modern consumers, social media can also serve as a powerful internal communications and engagement platform. For example, quick service hamburger chain Red Robin uses the Yammer enterprise social network to directly link employees to senior management and each other in real time.

  • Boticca.com harnesses social media to keep it real

    LONDON — Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.

    The boutique will showcase users' Instagram photos and regular photography in its online gallery.

  • Plus-size retailer engages potential shoppers with video series

    GLEN ARM, Md. — Plus-size retailer Ulla Popken is looking to engage existing customers while enticing new ones to check out its e-commerce site via an online campaign that celebrates women of all sizes.

    The series of just-released videos encourages potential shoppers to dress in a manner that reflects their personalities.

  • ‘Social Retail’ to the Rescue

    By Crosby Renwick, [email protected]

    The pundits say retail, as we’ve known it since the ancient Egyptians, is coming to an end. Ouch. That’s big. You have to admit the logic is not bad: When retail is literally everywhere, when we can buy virtually anything off our phones and have it delivered, why go to a store?

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