Social Media

MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
 

DEERFIELD, Ill. — Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

Deerfield, Ill. -- Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.
 
With the “Photo by Walgreens” app, Facebook users can print photos that include all the context that comes with a photo on Facebook, including location, description, who was in the photo as well as likes and comments posted by friends.

Armonk, N.Y. -- IBM has entered into a definitive agreement to acquire Kenexa, a provider of human resources software and consulting services for approximately $1.3 billion in cash.

The acquisition helps make the Armonk, N.Y., company more competitive with database maker Oracle Corp. and German business software maker SAP AG, said Rick Sherlund of Nomura Equity Research, Kenexa’s software is intended to help companies recruit and manage talent through online social networking, collaboration and consulting tools.

MINNEAPOLIS — Target's charitable Facebook campaign garnered more than three million votes in leas than four weeks, the company reported. Through its Give With Target campaign, the company was able to reach its goal of awarding $2.5 million in Target gift cards to schools across the country two weeks earlier than planned.

Minneapolis -- Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.

The marketing team at Jack Link’s Beef Jerky has outdone themselves with a clever and lighthearted brand-building effort that plays off the presidential election. The company is asking consumers to vote for their favorite “meathead,” a two-foot-by-three-foot likeness of president Barack Obama and challenger Mitt Romney made from various types of jerky.

NEW YORK — Nine West has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

New York -- The Jones Group said Tuesday that its Nine West banner has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

"What we are creating goes far beyond providing branded content," said Richard Dickson, Jones Group president and CEO. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers.”

New York -- Cost Plus World Market has launched a new website as a part of the brand’s strategy to elevate its e-commerce business and provide expanded opportunities for customers to discover more at Worldmarket.com. This is the largest redesign of the site since its launch in November 2005.