Social Media

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

New York -- Mall of America unveiled an “Enhanced Service Portal” designed to improve the digital and physical shopping experience by integrating all the communication channels through which consumers contact the shopping center into a unified service.

Shareable content, enhanced product images, live chat and improved search capabilities are among the key changes introduced Tuesday morning to the Toysrus.com and Babiesrus.com websites.

Wayne, N.J. -- Toys “R” Us unveiled redesigned and updated e-commerce sites for Toysrus.com and Babiesrus.com, with a fresh design and layout, revamped navigation and other new features. In addition, the sites have introduced social shopping – allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing the most popular and trending products on the sites.

The retail industry continues to hurtle toward an omnichannel reality with the most recent example involving SharperImage.com and the integration of “buy now” mobile capabilities provided by Digimarc into its print catalogs.

Holiday shopping continues to encroach on Thanksgiving with Walmart the latest retailer to reveal plans that its promotional activity will begin at 6 p.m. with an expanded range of featured items, price guarantees, deeper inventory levels and detailed crowd control procedures.

By Brian Smith, BizBrag

Brown Shoe Company-owned brand Sam Edelman is stepping into the digital arena. The footwear, accessory and soon-to-be apparel brand has launched a dedicated e-commerce site which will allow consumers to purchase online directly from the retailer for the first time.