Social Media

SEATTLE — Fashion retailer Nordstrom has launched a new iPad app to help customers browse and shop for their next looks.

Features of the app include:

• The Dressing Room: This feature offers customers an interactive way to create and save multiple looks by double-tapping or dragging items to the Dressing Room canvas.

 

Seattle -- Nordstrom said Friday it has debuted a new iPad app that will allow its customers to browse and purchase merchandise via their iPad tablets.

Canton, Mass. -- Dunkin Brands said Friday it has launched its first-ever mobile app for payment and gifting purposes.

The app for iPhone, iPod touch or Android smartphone will allow users to pay food, beverages, and merchandise at Dunkin’ Donuts restaurants throughout the U.S. by scanning a device in-store or at the drive-thru.

Additionally, an mGift feature will enable consumers to send virtual gift cards three ways – text, email, and Facebook Connect.

Peoria, Ill. -- Cullinan Properties announced that Kellie Schmidt has been named corporate marketing manager for the company, charged with overseeing Cullinan’s brand presence, in addition to creating and executing marketing and communication strategies.

By Steven Kramer, [email protected]

Fashion and apparel retailers are using multichannel retailing to augment the in-store experience for brand conscious shoppers. In the process, they’re delivering a compelling customer-centric expression of the retail brand that elevates the destination status of their physical stores.

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.

There’s no question about it: Shoppers will have more options than ever before when it comes to shopping this holiday, from where and how they shop to how they pay. Given the myriad of choices available, experts agree that one of the keys to a successful holiday season — and long-term survival — is customer engagement.

BURLINGTON, ON — Ikea Canada has given its 2013 catalog an interactive makeover. When holding a smartphone or tablet over a page, users are able to access films about Ikea products, experience 3D models, look behind closed doors with an x-ray function or change the curtains and get creative. To access the bonus material, users must download the Ikea App to smartphones or tablets.

BOISE, Idaho — Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.