Social Media

NORTHFIELD, Ill. — Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

Owned by Kraft Foods Group, North America's fourth largest consumer packaged food and beverage company, Kool-Aid partnered with Saatchi & Saatchi New York and VSA Partners of Chicago to revamp its image. 

PLANO, Texas – Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements. 

NEW YORK — Duane Reade has launched its first mobile application for iOS devices. The free app, available in the iTunes store, will facilitate and further enhance customer access to Duane Reade’s pharmacy services, photo printers, prescription refills, Balance Rewards offers, account information and in-store maps.  

New York -- Drugstore operator Duane Reade announced Wednesday the launch of its first mobile application for iOS devices.  

The app, free in the iTunes store, is intended to facilitate and customer access to Duane Reade’s pharmacy services, photo printers, prescription refills, Balance Rewards offers, account information and in-store maps.  

NEW YORK — Macy's has launched a new contest to find America's best griller. Customers can enter the "Macy's Great American Grilling Guru" contest via Facebook.com/macys from April 9 through April 27. Six finalists will be pitted against each other in a "Sizzle Showdown" on June 8 in Atlanta. One winner will earn the coveted title of America's Greatest Grilling Guru and receive the grand prize: $10,000 and a trip to Macy's 4th of July Fireworks in New York City. 

HOFFMAN ESTATES, Ill. — Sears Holdings has launched a new business unit that will focus on the development of entertainment-driven fashion and lifestyle brands. The unit, called Shop Your Way brands, will be lead by Bernt Ullmann and his team from Star Branding, whose partners include Tommy Hilfiger, Andy Hilfiger, and Joe Lamastra.

Fremont, Calif. -- Men’s Wearhouse has launched a new mobile website that allows shoppers to interact with the brand while on the go. Users can browse Men’s Wearhouse’s full list of in-store offerings, locate their nearest store and design the perfect tuxedo for any occasion with the Build-A-Tux feature, which allows users to choose from 96 different vest and bowtie colors and customize their tux with the aid of pre-styled looks that are easily saved for later or shared with friends and family.

SEATTLE — Online shoe retailer, OnlineShoes.com, announced that four in-vogue fashion bloggers will each design a pair of customized 993 Running Shoes by New Balance, and readers will vote on who did it best.  At the end of voting, the winning design will go into production and be sold by OnlineShoes.com as limited-edition footwear. Voters can also enter for a chance to win a pair of custom New Balance running shoes. The contest runs from Tuesday, April 9 through Friday, April 19, 2013.

FREMONT, Calif. — Men’s Wearhouse has taken its in-store experience online, with the launch of a new monile website that enables users to browse offerings, find stores and even design a tuxedo with the Build-A-Tux feature, which allows users to choose from 96 different vest and bowtie colors and customize their tux with the aid of pre-styled looks that are easily saved for later or shared with friends and family.

By Brad LaRock, [email protected]

If the 2012 holiday retail season proved anything, it’s this: the smart merchant gets the sale. Retailers have to plan strategically, segment their customer base, and think like today’s super connected shopper.