Social Media

West Chester, Penn. –- QVC Inc. has promoted Mary Campbell to the position of executive VP, US commerce platforms. Sheis responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.   Since joining QVC in 1991, Campbell has held leadership roles across the business, including merchandising, planning and commerce platforms.

Seattle –- VenueLabs is launching a free social listening tool geared for small businesses called AboutLocal. AboutLocal lets small retailers listen to and engage with customers in real time across hundreds of disparate channels.  

Any retail marketer today understands that the value of a loyalty program lies in the data it collects and the ability to target consumers based on that data. But in today’s omnichannel environment, consumers have expectations on of how retailers are using their information what that data is “buying” them -- expectations that retailers are struggling to meet.

Digital Challenges

Indianapolis -- The Finish Line Inc. is launching a digital initiative focused on female customers in step with the Nike Women’s Half Marathon San Francisco on Oct. 19. The retailer’s #FNLRunsSF campaign follows the training journeys of eight female fitness gurus, selected from across the country.   

Columbus, Ohio -– DSW Inc. is running a one-day promotion called “National Shoe Lover Day” on Saturday, Oct. 25. Each of the 428 DSW stores, plus dsw.com, will participate.   

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

The site, IHAInspiredHome.org, offers compelling information and ideas across a broad spectrum of home lifestyle categories, enabling consumers to connect directly with brands and companies that can meet their housewares needs.

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.