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Survey: Omnichannel boosts customer expectations
Omnichannel retailing is increasing the reach companies have to their customers, but the strategy is also increasing customer expectations.
According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased. Eighty-six percent also agree that the benefits of investing in an omnichannel approach to consumer sales clearly outweigh the challenges.
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SAP survey: Omnichannel increases customer expectations
Newtown Square, Penn. – Omnichannel is increasing the reach retailers have to their customers, but also increasing customer expectations. According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased.
