Loyalty Marketing

SPRINGFIELD, Mass. — A regional supermarket chain is looking to enhance its customers' shopping experience with the introduction of a new mobile application.

Big Y said that its mobile app — powered by mobile commerce platform provider AisleBuyer's mShop, which allows shoppers to scan barcodes to view and compare product and nutrition information, access customer reviews and receive personalized coupons and offers — is designed to deliver enhanced customer service and engagement.

BENTONVILLE, Ark. — Members of the military can enjoy savings at Sam's Club with the introduction of a new membership offering.

The retailer said that when military personnel — including those active or retired, their spouses and civilian military employees — join or renew as an advantage member or advantage plus member, the company will provide them with a $15 Sam's Club gift card to each primary membership.

Proof of military identification is required and the offer cannot be combined with any other membership offers, Sam's Club noted.

Atlanta -- Mobile commerce enabler Firethorn Mobile Inc., a wholly owned subsidiary of Qualcomm Inc., and Brookstone announced Brookstone as its latest retail partner for its Swagg mobile application, which provides shoppers with mobile access to purchase digital gift cards. Mobile shoppers also can receive special offers and manage customer loyalty programs through the app. 

SALISBURY, N.C. — Food Lion announced that this year's fundraising campaign to benefit Children's Miracle Network Hospitals totaled $4.2 million.

This year's donation represents a 43% increase over last year, Food Lion said. The supermarket chain, which has supported CMN Hospitals since 1991, has raised more than $40 million for the organization.

Armonk, N.Y. -- Online holiday shopping in November is expected to grow 12% to 15% versus the year-ago period, with mobile devices such as iPads and Android phones helping to drive spending, according to the IBM Coremetrics Benchmark analysis which gathers data directly from the websites of more than 500 leading U.S. retailers. The analysis also predicts that 15% of people in the United States who log onto a retailer’s website during November will do so through a mobile device.

BENTONVILLE, Ark. — Sam's Club announced that it is making it easier for consumers to shop this holiday season with the launch of its holiday shopping site, SamsClub.com/gifts and an enhanced mobile app that together streamline on-the-go and at-home shopping.

Canton, Mass. -- Casual Male Retail Group said Wednesday that it has launched e-commerce site DestinationXL.com, created in tandem with e-commerce and digital marketing firm Acquity Group.

The new site includes a built-in size profiler – a customization tool that allows customers to enter and save their size specifications for either current or future shopping experiences.

Atlanta -- Jones Lang LaSalle announced Tuesday that it has launched a comprehensive digital media program across its 98 million-sq.-ft. nationwide retail portfolio.

The firm is rolling out The Scoop customer loyalty program, the My Style social media program and new center-specific mobile apps to deliver up-to-the-minute information on fashion trends, retailer promotions and events.