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Casual Male launches


Canton, Mass. -- Casual Male Retail Group said Wednesday that it has launched e-commerce site, created in tandem with e-commerce and digital marketing firm Acquity Group.

The new site includes a built-in size profiler – a customization tool that allows customers to enter and save their size specifications for either current or future shopping experiences.

"We're truly excited about the innovative and personalized shopping experience that offers our customers," said David Levin, president and CEO, Casual Male Retail Group. "…We know that customer expectations are high and we know this site exceeds their demands with new innovations such as size profiling.”

Additional site features include customer product reviews, ship-to-store, customized product recommendations and an entrance point to sign up for the company’s rewards program.

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