Loyalty Marketing

New York City -- While 43% of smartphone owners have installed and used a retailer's app, only 14% of those who installed them say the app led to a purchase decision, according to the most recent Retrevo Pulse Study, an ongoing study of tech industry trends conducted for the consumer electronics shopping and review site.

EL SEGUNDO, Calif. — Fresh & Easy will kick off its annual in-store holiday food drive across all of its stores next month in honor of National Food Bank Week.

From mid-November trough Dec. 31, customers can donate canned and boxed goods in specially designated boxes at Fresh & Easy stores in Arizona, California and Nevada.

Last holiday season, the retailer and its customers donated more than $1 million in food to local food banks and charities.

Crossmark and FLW Outdoors announced a new joint venture called Out Front Marketing and have already signed on Walmart as a client to use the firm’s “Mobile Brand Boxes” to promote Walmart’s USDA Premium Beef program.

San Jose, Calif. -- eBay, which reported income and revenue growth for its third quarter, is seeing increased strength in its mobile business as more customers are turning to their smartphones to shop.

eBay reported that revenue for the third quarter ended Sept. 30 increased 32% to $3 billion, compared with the same period of 2010. The company reported third-quarter net income on a GAAP basis of $490.5 million, up from $432 million in the year-ago period.

WASHINGTON — It looks like this year's holiday shoppers have a renewed focus on value and will comparison shop by utilizing smartphones, tablets and mobile applications to make purchasing decisions, according to the latest National Retail Federation Survey.

PALO ALTO, Calif. — A location-based mobile shopping application has teamed up with a supermarket chain to reward users for buying specific products or brands.

Shopkick said users that shop at Giant Eagle now can utilize the app's Kickbuys technology at any of the chain's 228 stores. Shopkick users can collect thousands of "kicks" by buying featured products from many of the world's leading brands, Shopkick said.

WOONSOCKET, R.I. — In an effort to reward loyal shoppers, CVS/pharmacy has created a new promotion that allows members of its ExtraCare Rewards program to earn multiple free gift cards by shopping for essentials at more than 7,200 locations nationwide.