Loyalty Marketing

By Keith Carpentier, Tensator.com/us

New York -- Retailers that deliver on their customers’ expectations and provide them with a seamless shopping experience – whether they are shopping in a store, online or through a mobile device – will win their loyalty and gain a competitive advantage that drives sales, according to new research by Accenture.

LOS GATOS, Calif. — Wanderful Media, an online local discovery shopping company, has revamped its existing collection of digital circulars and re-launched it as an online community that drives shoppers to local retailers. 

Called Find&Save, the online community gives shoppers access to all the latest sales in their areas and gives them the tools they need to connect with other shoppers and help them keep track of what they need. Shoppers can access Find&Save remotely via tablet, mobile or web. 

HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way are teaming up with New York Times bestselling author Sandra Lee to support the Share Our Strength Bake Sale for No Kid Hungry campaign. The national fundraising initiative encourages people to host bake sales in their communities to help end childhood hunger in the United States.

WOONSOCKET, R.I. — CVS/pharmacy will offer up to 1 million free smartphones to eligible customers, in an effort to encourage shoppers to use its mobile app.  

Consumers who want a new smartphone or who are eligible for a device upgrade with their current mobile service provider can visit the site and choose from a variety of Android smartphones. They can then sign up for a new contract or upgrade to a two-year contract, and the phone will be shipped directly to them.

SAN FRANCISCO — Alliance Data Retail Services recently collaborated with Locaid, the world's largest LaaS (Location-as-a-Service) company, to run an opt-in geofence pilot program between Black Friday and New Year's Eve in 2012.

CAMP HILL, Pa. — Rite Aid's profits grew in fourth quarter and fiscal year 2013 amid stronger front-end sales and prescription count, the retail pharmacy chain said Thursday.

AUSTIN, Texas — Digital coupon site, RetailMeNot.com, is launching an updated version of its free RetailMeNot Coupons app for iPhone that includes the ability for consumers to search for and find digital coupons for nearby retailers located in 500 shopping malls. The app also enables users to request that additional shopping areas be geo-fenced by RetailMeNot.