RetailMeNot launches updated app

AUSTIN, Texas — Digital coupon site, RetailMeNot.com, is launching an updated version of its free RetailMeNot Coupons app for iPhone that includes the ability for consumers to search for and find digital coupons for nearby retailers located in 500 shopping malls. The app also enables users to request that additional shopping areas be geo-fenced by RetailMeNot.

Other new features of the upgrade include providing consumers with a list of other recommended retailers similar to a store they have searched on the app. This feature piggybacks on the popular "I want in-store coupons!" button that gives consumers the ability to show retailers that there is demand for in-store coupons via the RetailMeNot Coupons app for iPhone.

RetailMeNot mobile app users will also be able to print in-store coupons for later use via iOS AirPrint and other supported printers.

"We will never forget that the consumer is king. We listened to their feedback about how we can make the RetailMeNot Coupons app an even better experience when we released these upgrades," said Cotter Cunningham, the CEO and founder of RetailMeNot Inc. "The new features to our app make it an even easier for consumers to save money while shopping and to provide us with input as we continue to develop our services to meet their needs."

The launch of the new "Nearby Malls" feature in the iPhone version of the RetailMeNot app follows on the heels of an earlier release that included location-aware coupons at nearly 500 malls in the United States. The technology enables consumers to opt-in to receive notifications about coupons at stores within local malls when they enter a geo-fenced area. All shopping mall geo-fences were tripped the first weekend the app update was launched.

The Android version of the RetailMeNot Coupons app will include location-aware coupons later this year.