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Loyalty Marketing

  • Survey: 20% of smartphone users respond to savings notification

    Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby.

    The survey – conducted by Harris Interactive – also found that 70% of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert.

  • Groupon improves mobile apps, online shopping experience

    CHICAGO — Groupon has unveiled new versions of the iPhone and Android apps that helped make it a global e-commerce leader. 

    Search is a critical part of Groupon’s product strategy. Most Groupon merchants make their deals available on an ongoing basis, and search allows customers to find only the deals most relevant to them in this expanded marketplace. In iPhone v.2.5 search is prominent with a clickable icon that allows customers to navigate from anywhere in the app.

  • J.C. Penney Lesson No. 1: Know Your Customer

    By Leslie Hand, research director, IDC Retail Insights

    Ron Johnson's highly publicized short tenure at J.C. Penney, or JCP, as it was rebranded, will certainly make it into the textbooks and graduate theses on what to do and what not to do when undertaking a significant retail business transformation. The primary failure was not putting customer needs first in what promised to be an excellent long term strategy. Oops — forget the customer in an omni-channel customer strategy?

    What a colossal mistake!

  • Walmart exceeds $1 billion in philanthropic giving

    Bentonville, Ark. -- For the first time in the retailer’s history, Wal-Mart Stores Inc. said that, through Walmart and the Walmart Foundation, it has given more than $1 billion in cash and in-kind contributions.

    The Monday announcement makes Walmart the first U.S. retailer to achieve the $1 billion in giving mark, up from $872.7 million last year. The growth in global giving was largely due to increased in-kind donations in the U.S. to local food banks and families impacted by disasters.

  • Survey: Mobile moms browse, buy on own schedule

    Dallas -- Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

  • Rite Aid revamps website

    CAMP HILL, Pa. — Rite Aid has redesigned its website to provide customers with easier access to online pharmacy services and health and wellness information. 

  • Study: 76% of women prefer in-store shopping over smartphone

    Boston -- Research findings released Thursday by mobile-retail marketer Swirl found that a full 76% of women prefer shopping in stores over shopping via their smartphones.

    “What Women Want When Apparel Shopping,” which polled 1,000 women shoppers, also revealed that 53% of women have between one and five shopping apps on their smartphones. Yet, still, they opt for the store experience.

  • Sears Holdings launches fulfillment service for merchants

    HOFFMAN ESTATES, Ill. — Sears Holdings is offering a simple, cost-effective way for businesses to manage storage, picking, packing and shipping of customer orders from Sears Marketplace and other places a merchant sells products.

    Fulfilled By Sears allows merchants to market and sell to members of the company's Shop Your Way Rewards program. Sears said members of the program buy and spend more and recently exceeded 60% of Sears’ transactions and sales.

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