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Tesco sets digital example for U.S. retailers
LONDON — U.S. retailers can look across the pond to Tesco for some digital inspiration. The retailer is launching a new tablet app that will allow shoppers to sign up for its Tesco Clubcard.
Tesco is looking to recruit more customers to sign up for the retailer’s loyalty card and join the 17 million who already have it.
The app, built by mobile marketing specialists Incentivated, is hosted on dedicated iPads located in specially created branded cases attached to the walls of stores.
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UserTesting.com urges retailers to avoid four mobile traps
Mountain View, Calif. – In a new report, “The Four Mobile Traps,” usability testing service firm UserTesting.com identifies four common mistakes retailers make when attempting to perform mobile commerce. Following is a brief summary of each “trap:”