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Loyalty Marketing

  • Rite Aid improves profits as sales slip

    CAMP HILL, Pa. — Rite Aid reported profits for the third consecutive quarter, as it launched the largest extension to date to its loyalty card program and continued growing the latest iteration of its new store format.

  • Specialty apparel retailer launches social media model search

    Denver -- Multichannel specialty apparel Pampered Passions Fine Lingerie is turning to Facebook to find its next new models. Pampered Passions is launching a contest where women can post photos of themselves on its Facebook page. Every month, the customer with the photo receiving the most likes will receive a dedicated page with their pictures on the Pampered Passions e-commerce site and also get a one-year free membership in the retailer’s “Lingerie of the Month” club.

  • Alliance Data expands credit card program with Orchard Brands

    Dallas -- Alliance Data Systems Corp. said it has signed a long-term renewal and expansion agreement to continue providing private label credit card services for Orchard Brands, a multichannel retailer of apparel and home products including the Blair, Haband, Old Pueblo Traders and Bedford Fair banners.

  • Report: Consumers go digital

    Marlborough, Mass. – According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities. Concurrently, consumers are using traditional tools such as coupons and store flyers less frequently.

    Specific results include:

  • Digital tools keep gaining influence with shoppers

    A new report from Acosta Sales & Marketing quantifies the extent to which technology usage among shoppers is growing and traditional vehicles are losing their impact to influence retail trips and spending behavior.

  • Survey: Majority of consumers have plans to give retail gift cards

    Oklahoma City -- The vast majority (91.4%) of American consumers plan to give up to three retail gift cards as gifts over the next three months, according to survey results released Tuesday by the Retail Gift Card Association.

    However, the survey also found that consumers will continue to keep their wallets tight - only 30.6% of respondents would purchase something they would not normally buy. The rest, 69.4%, said they would spend the gift card on something they needed, or put it toward a larger purchase.

  • GE Capital empowers contractors with new program

    STAMFORD, Conn. — With the housing market rebounding and home improvement on the upswing, GE Capital Retail Bank is looking to help contractors with a new business-building program called “Think Outside the Toolbox.”

  • Retail loyalty programs bloom

    Cincinnati -- Retail loyalty programs have seen some impressive growth since 2011, according to results of the latest Colloquy Loyalty Census. In 2013, department stores achieved 70% growth in loyalty program memberships since the 2011 Colloquy Census, far surpassing the 26.7% rate of growth in loyalty programs across all sectors tabulated in the 2013 census. The number of department store loyalty memberships is 193.9 million.

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