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Penney’s New Home Makeover
J.C. Penney has a lot riding on its new home department makeover. Industry analysts say the revamp, a central element of former CEO Ron Johnson’s plan to transform the chain, is critical to the department store’s future. Home represented 12% of Penney’s sales in 2012, down from 15% in 2011. It was the worst performing category last year.
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CST Brands fuels board with Saks exec
SAN ANTONIO — CST Brands, the parent company of Corner Store and Dépanneur du Coin, has appointed Denise Incandela, EVP and CMO at Saks Fifth Avenue, to its board. She becomes the tenth member of a board chaired by CST president and CEO Kim Bowers.
At Saks, Incandela oversees Saks Direct and Saks Fifth Avenue’s marketing programs, including advertising, sales promotions, loyalty, digital marketing, social media, customer analytics and market research.