Loyalty Marketing

San Francisco – Several key retail customer metrics during October 2013 indicate holiday spending will rise this year compared to last year, even as holiday store traffic levels decline. According to data on nearly 20 million domestic shopping sessions during October analyzed by in-store retail analytics technology provider Euclid, window conversion in October, defined as the number of shoppers that enter a store as a percentage of the total foot traffic, rose to 8.3% from 6.5% last year, but decreased from 8.7% in September 2013.

In addition to opening stores at 8 p.m. on Thanksgiving, Staples is extending Black Friday sales the entire week of Nov. 24 through Cyber Monday on Dec. 2.

The retailer’s Black Friday promotions include online daily deals changed on a daily basis, trade-in/trade-up technology recycling programs that give holiday shoppers cash toward to the purchase of a new product, and free shipping for members of the Staples Rewards loyalty program and on all purchases of more than $45.

Walnut Creek, Calif. -- Retailers appear to be putting in the foundational elements to create a coordinated focus on the customer experience. The percentage of respondents to a new survey from RSR Research reporting that Marketing is the primary owner of customer data internally nearly doubled from 2012 to 2013, from 33% to 61%, and those reporting no explicit owner fell from 33% to 17%.

Cabela's has launched an improved mobile website for customers using handheld devices or smartphones, just in time for the holiday season.

According to the specialty retailer, the site gives customers a seamless mobile shopping experience and offers the same information and services as the desktop version.

Mall of America has unveiled an Enhanced Service Portal that aims to improve the digital and physical shopping experience by integrating all the communication channels through which consumers contact Mall of America into a unified service.

New York -- Mall of America unveiled an “Enhanced Service Portal” designed to improve the digital and physical shopping experience by integrating all the communication channels through which consumers contact the shopping center into a unified service.

Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen.

Facing an increasingly competitive retail landscape, Canadian retailer Loblaw Cos. posted a slight lift in retail sales but, due to incremental margin investment in the back half of the year, lowered its earnings growth expectations for 2013.

However, company executives are optimistic as the company remains focused on investing in what it refers to as the “customer proposition” and looks forward to its acquisition of Shoppers Drug Mart.