Loyalty Marketing

By Joseph Bona, [email protected]

In media interviews of late, Beth Newlands Campbell, the new CEO of Food Lion, has been offering reporters a frank assessment of the supermarket chain’s ho-hum, middle-of-the-road situation: “Staying the same,” she explains, “is not an option.”

Three ways to beat showrooming

Showrooming, much like many other perceived threats in retail, must be seen as an opportunity, not as a negative. Arguably, the challenges that showrooming has created for retailers are relative to price transparency and finding a place and role within the consumer’s mind that will be superior to the online retailer (remembering that many online retailers can offer broader assortments, 24/7 convenience and shopping accessibility).

Jim Riesenbach, CEO of indoor location analytics solutions provider iInside, recently had a conversation with Chain Store Age about the numerous advantages both retailers and consumers can obtain from precise understanding and analysis of how customers move and shop inside the store.

How can both retailers and consumers benefit from targeted, accurate indoor location metrics?

The love affair between retailers and loyalty programs is in serious distress. Several major retailers have cut or reduced their loyalty programs and more are considering a trial separation. Customers seem to be shrugging off the change for now. As long as they’re getting the discounts, it’s easier for them to not have to carry and swipe their cards or give their phone numbers at checkout.

It’s 2020, and our shopper is ready to relax after a busy and productive Saturday. She started off the day at Kohl’s, where she tried on several cocktail dresses a store associate had texted her about earlier. The associate knew from past purchases that our shopper favored animal prints and a-line cuts.