Loyalty Marketing

Fairway Market has launched a new mobile app designed to provide an enriched experience for its shoppers who love to cook. It is available on the iPhone App Store, and can be downloaded in any Fairway location since the stores all offer free Wi-Fi.

App users can create individual food profiles by choosing dietary preferences, and then explore beautifully photographed products along with step-by-step gourmet recipes curated by Fairway experts.

Nashville – Almost six-in-10 (58%) adults say their smartphone is very important for Black Friday shopping. A survey of nearly 1,000 adults by technology protection services vendor Asurion, also reveals 49% of shoppers will make Black Friday purchases from their smartphone.

Macy’s flagships in Herald Square, New York, and Union Square, San Francisco, are the first major retail locations to deploy Shopkick’s Apple iBeacon-based presence signal. The trial is in closed beta and is anticipated to go live to Shopkick users within weeks.

Redwood City, Calif. -- Macy’s flagships in Herald Square, New York, and Union Square, San Francisco, are the first major retail locations to deploy Shopkick’s Apple iBeacon-based presence signal. The trial pairs Shopkick and Macy's, an inaugural Shopkick partner, at the forefront of the mobile in-store experience. Now in closed beta, the trial is anticipated to go live to Shopkick users within weeks.

Yonkers, N.Y. -- Two-thirds of shoppers will spend the same amount of money (54%) or more money (12%) than they did last year. A new Consumer Reports poll also reveals that 33% will spend less money, similar to the 37% who said the same when asked last year.

New York - Forty-one percent of respondents are expecting to make purchases in-store this holiday season more often than they did last year, which should make for a busy Black Friday, according to MasterCard’s 2013 Holiday Spending Survey.

The survey also found that more than half of Americans who use their debit or credit card for holiday purchases and have a rewards program plan to cash in their points this season. Of this group, 40% will strategically spend on one card only to rack up rewards points.

In other findings:

Chicago -- Eighty-six percent of consumers plan to use their phones this holiday season, and it goes beyond looking up prices. Vibes, a mobile marketing technology vendor, revealed consumer research presenting the specific ways shoppers plan to use their mobile phones to check off their lists this holiday season.

Topping the list is looking up product information in order to trigger purchase decisions (53%) followed by finding specific store information such as location and hours (48%). Other key findings include:

New York -- Fairway Market has launched a new mobile app that is designed to provide an enriched experience for its shoppers who love to cook and explore the unique products that make Fairway an iconic market shopping destination. It is available on the iPhone App Store, and can be downloaded right in Fairway Market because all Fairway stores offer free Wi-Fi.