Woodman’s Foods selects Birdiz for digital engagement

Iselin, N.J. -- Birdzi, a provider of location analytics and mobile applications for personalized shopper engagement, announced that Woodman’s Foods, an independent and employee-owned grocery retailer with stores in Wisconsin and northern Illinois, is now a member of Birdzi’s Personiphi Network and has selected the company’s Shopper Engagement platform to provide personalized savings to shoppers.



After a rollout to one store in 2014, Woodman’s Foods will roll out the solution to all of its 15 stores by spring 2015.



Powered by the Birdzi platform’s location-based, in-store services and personalized offers via a branded mobile app or website, Woodman’s Foods can now offer shopper enrollment and shopper ID capabilities so that customers can participate in digitally-delivered customized savings without having to carry an ID card.



The Woodman’s Foods mobile app, available for both iOS and Android, and a responsive web plugin allows shoppers to view all ongoing promotions in the store, create shopping lists and even sort offers by aisle based on store location. Since each Woodman’s Market store is more than 235,000 sq. ft., there are thousands of items on sale at any given time. The solution allows Woodman’s to easily communicate all store promotions to shoppers, giving them the ability to see what offers are available in the exact aisle they are standing in.



“Since going live in just one store, we have already had more than 2,000 downloads of the mobile app. What’s more, customers who do not currently use a smartphone are able to take advantage of the web plugin feature for customized offers and to view their shopping lists,” said Clint Woodman, VP, Woodman’s Foods. “We know that our customers rely on their mobile phones to give them the information they need when they need it. Birdzi’s Shopper Engagement platform gives us the ability to deliver digital savings, and helps us understand how our customers move about in the store so that we can provide the best possible shopping experience for them.”