-
Study: Retailers plan personalized, real-time in-store experience
Boston – The in-store customer experience is going to get a lot more personalized and timely. According to a new special report by Boston Retail Partners (BRP), “Real-time Retail – The New Retail Imperative,” by 2020 nearly two-thirds of retailers will identify a customer when they walk in the store via their smartphone. In addition, 76% of retailers plan to provide suggested selling based on a customer’s previous purchases within three years.
Other key findings gathered from recent BRP surveys include: -
Brave The Beacon: Five Things Retailers Must Tell Customers
If you’ve been following any recent mobile developments, you know that beacons aren’t just the next big thing – they’re here, right now. Ever since Apple introduced their iBeacon technology, the buzz has been getting louder, and in the last few months, more and more brands and businesses have been experimenting with them.
