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Raley's Supermarkets seeks personalization for shoppers


California-based regional grocery chain Raley’s Supermarkets is overhauling its e-commerce capabilities to offer customers a "seamless shopping experience."

The retailer announced it will be using technology from Unata to deliver functionality including one-to-one experiences across all e-commerce elements from homepage to search.

“We are focused on creating a personalized shopping experience for our customers,” said Chelsea Minor, Raley’s spokeswoman. “New digital opportunities allow Raley’s to better serve our customers in store and at home. Unata is a leader in omnichannel digital personalization within the grocery space, and we can’t wait to offer an advanced customer experience through their platform.”

In addition, product updates will enhance the click and collect functionality, which allows Raley’s customers to pick up items they ordered online in-store.

“We are thrilled to announce this partnership with Raley’s, a grocer with a long-standing customer-centric reputation since their inception in 1935,” said Chris Bryson, Unata CEO. “With the implementation of Unata's platform, the new Raley’s digital experience will be focused on meeting the needs of the rapidly evolving modern shopper, engaging them with a holistic omni-channel experience that spans the entire shopping journey - both at home and in-store."

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