Loyalty Marketing

Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.

According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.  

Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

Just as it did in the 1990s during the course of one Labor Day Weekend, eBay is celebrating its 20th anniversary this month by innovating.

The company is celebrating its 20th year by releasing eBay 4.0, a new app for iOS and Android, as eBay continues to innovate by creating an easier, more personalized way to shop and sell.

Columbus, Ohio -- Alliance Data Systems Corp.’s card services business has introduced an EMV-based co-brand credit card solution with tap-and-pay functionality for its retail partners.

The first of these dual-interface chip cards are co-branded with MasterCard and BJ’s Wholesale Club and the Fuel Rewards program. With this new functionality, customers can pay for purchases by tapping their card on a contactless-enabled terminal, making payments simple, easy and fast.
 

Menlo Park, Calif. – As eBay celebrates its 20th anniversary, a new competitor in the online trading market is emerging.

According to the Wall Street Journal, Facebook is making it easier for consumers to use its Groups feature to buy, sell and/or trade goods.

Facebook began allowing users to create “for sale” groups late in 2014. However, the social media giant is no longer requiring creators of for sale groups to obtain its official approval before launching them.

Sam's Club is taking on Costco in the auto buying program business by teaming up with one of the biggest names in car-shopping in an effort to boost its auto business.

The all-new Sam's Club Auto Buying Program will now be powered by TrueCar, Sam's Club announced Thursday. Sams Club says members will have access to more than 10,000 TrueCar Certified Dealers nationwide, more than three times the nearest competitor in the warehouse club channel (i.e., Costco).

New York -- Amazon is not only expanding its instant-order “Dash” button program, it’s also making the buttons virtually free.

Lincolnshire, Ill. – Reports of the store’s demise are greatly exaggerated.

According to the annual Global Shopper Study from mobile solutions provider Zebra Technologies Corp., more than three-quarters (76%) of shoppers feel positive about shopping in stores and nearly one-half think that technology solutions are helping retailers enable and improve their shopping experience.

Scottsdale, Ariz. – Shoppers keep getting smarter about using their mobile devices.

According to a new study from OneStop Marketing, 83% of mobile users now engage in shopping activities on their phone immediately before, during or after a trip to the store.

In addition, 45% of online traffic during the 2014 holiday season came from mobile but only 20% of sales came from mobile devices, indicating a substantial opportunity to increase mobile conversion rates.