Loyalty Marketing

Hungry consumers in Portland just got a new option for convenient eating.

Amazon.com is enabling Prime Now customers in Portland to obtain free delivery from local restaurants and food carts. Using the Prime Now mobile app, Portland customers can view participating restaurants, browse menus, place orders, track the status of their delivery, and watch as the driver travels from the restaurant to the delivery address in real time.

Once an order is placed, Amazon delivery drivers pick up and deliver the food within an hour or less.

Sears Holdings is quite the omnichannel innovator and it just launched another new capability melding digital and physical.

Most retailers recognize the importance of combining the best of digital technologies and physical stores to profitably create a seamless and consistent customer experience across channels. There’s a good reason for this. Their most valuable customers are engaging with them across all channels: store, mobile, social and online. Some retailers find that these omnichannel customers spend two times to five times more than customers who buy in only one channel.

“I’ll try the red.” It’s a phrase heard in bars and restaurants across the globe. But in Nordstrom, at their tapas bar? It’s wine in a department store one week, and perhaps a pint or a flight at Bar Lamar in Whole Foods the next, because who could say no to a nice aperitif while picking up the weekly groceries?

Talk show host Jimmy Kimmel recently interviewed people who had already finished their 2015 Christmas shopping. And while they might seem like “very, very sick people,” as Kimmel put it, in the e-commerce world they would be behind schedule. If you haven’t started prepping your online store for the holidays, it’s beyond time to get rolling.

Talk show host Jimmy Kimmel recently interviewed people who had already finished their 2015 Christmas shopping. And while they might seem like “very, very sick people,” as Kimmel put it, in the e-commerce world they would be behind schedule. If you haven’t started prepping your online store for the holidays, it’s beyond time to get rolling. Here are four essentials of ecommerce holiday prep:

1. Have Yourself a Mobile Little Christmas

A new survey from Colloquy is highlighting some of the differences between millennial consumers and other demographics when it comes to loyalty programs. Some 34% of millennials say the word “fun” is the one that best describes their participation, compared to 26% of the general population.

High shipping costs are the major barrier to adoption of global online shopping.

That is according to the 2015 Pitney Bowes Online Shopping study. High shipping costs (64%) were ranked as the biggest barrier in the survey, followed by additional fees owed at time of delivery (48%) and product delivery taking too long (39%).

Product returns are also a major concern, as 33% of global shoppers cited online return policies and processes as deterrents.