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Loyalty Marketing

  • Brick & Mortar: Driving in-store sales in a digital age

    According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

    This signifies a shift that’s been obvious for quite some time — consumers are going digital. Does this mean the brick-and-mortar retailer is dying a slow death? Not a chance.

  • Pinterest promotes social commerce value

    Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

  • Analysis: Retailers disrupt mobile payment space

    Unconfirmed media reports indicate Target is in the early stages of developing its own mobile payment solution.

  • Pinterest promotes social commerce value

    Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

  • Report: Walmart could learn a lot about mobile payments from Starbucks

    As Walmart prepares to launch its Walmart Pay mobile pay solution, the discounter should study Starbucks’ success in the mobile payments area, according to a report by TheStreet.

    Starbucks rolled out its mobile wallet in 2011, and mobile payment now accounts for 21% of all transactions in U.S. company-owned stores. If Walmart wants to get even close to those numbers, it will have to follow Starbucks’ lead and make sure that its mobile payment solution provides a real value to consumers.

  • Study: Most holiday shoppers check out this retailer

    Close to nine in 10 consumers will take a look at one specific retailer before making a holiday gift purchase.

    According to a survey of 3,000 U.S. consumers by marketing platform provider BloomReach, 87% of respondents will comparison shop at Amazon.com before buying a gift. This frequency of product searches is paying off for Amazon, as 73% of respondents said they will buy from Amazon and 71% will spend more than a quarter of their holiday budgets on Amazon.

  • Solution launched to drive online traffic into physical stores

    A new technology platform has been launched with a very specific goal: to help retailers convert their online browsers into shoppers at their brick-and-mortar stores.


    The solution, a scalable SaaS platform from Brickwork, is designed to elevate the customer experience from site to store. It seeks to revolutionize the online “store locator” function by enriching the data and content around physical locations for brands with hundreds, and even thousands, of locations.

  • The dark — and costly — side of holiday returns

    Return fraud during the holidays is a growing problem for retailers—and also an extremely expensive one.

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